Farmazon

WHO IS FARMAZON?

Farmazon is a rapidly growing B2B marketplace within a thriving StartUP ecosystem.

Size: 100+   Industry: Technology   Location: Istanbul

CHALLENGE

Farmazon is a rapidly growing B2B marketplace within a thriving StartUP ecosystem, holding the pioneering and leading position in its field. They identified the need of cascading company strategies and priorities that are interiorized at the management level to the team in the same authenticity. As a dynamic company constantly undergoing new developments, this was a a necessity to propel the success achieved even further. 

Previously, employees from different teams had not need to regularly come together for a single project and goal, which has opened up a new realm for exploration in terms of productivity. 

With the need to advance in a unified direction with a diverse team, that is all centered around a single objective and correct priorities, Farmazon has made the decision to establish the OKR (Objectives and Key Results) team. 

SOLUTION

OKR process is a perspective that brings clarity to priorities and focuses teams. Thus, in response to the identified need, the OKR process was implemented through the establishment of a pilot OKR team. 

Even though they previously collaborated, more than 10 experienced employees from different departments experienced OKRs for the first time, working as a single team towards a common goal. As Melon, we accompanied Farmazon throughout a quarter within the OKR process. The aim was to onboard them and introduce the process: 

• After conducting meetings with top management to determine the priority areas aligned with the company strategy, we worked with the first OKR team in a workshop environment utilizing a design thinking methodology to define 3-6 month priorities. This workshop was of critical importance as it allowed the entire team to internalize the company's strategies and comprehend the bigger picture. 
• Both through Farmazon's business practices and with industry examples we explained what OKR is, why it is necessary to ensure the gradual dissemination of the OKR process among the rest of the team. Following the necessary training, the OKR team collectively defined the Quarterly Objectives and Key Results (OKRs) based on the identified priorities.
• Throughout the OKR process, we implemented specific rituals such as check-ins and monitored them with the guidance of an OKR coach. We benefited from OKR coaching training and shadow coaching practices to achieve this.
• Upon closing the OKR cycle, we organized retro meetings to review the OKRs for the relevant quarter. In these meetings, we delivered the project by discussing team satisfaction, progress, OKR success status, team members' feedback to each other, and future plans. 

The pilot OKR team at Farmazon provided us with fantastic feedback on the rapid adaptation and the benefits of OKRs. Here is what they said:  

• OKRs made us see the difference of working as a cohesive team, all running towards the same goal. 
• For the first time at Farmazon, such diverse teams came together to work on a mutual goal. It was truly enjoyable to listen to various perspectives, overcome challenges, and reach success together. OKRs strengthen inter-team communication and eliminate any disconnects. 
• We are excited to keep achieving with OKRs. 
• Through this project, we experienced what we could and couldn't achieve within the projected timeframe and how prerequisites impacted us. 
• OKRs increased our motivation and focus to reach the results, as it brought the entire team together in pursuit of a common purpose. 
• OKRs fostered a sense of ownership.